APPLICATIONS / DIRECT MARKETING

DIRECT MARKETING

Spatial data – and in particular DDS’s sociodemographic data – are essential to enable you to optimise your direct marketing activities with flyers, phone calls or outdoor advertising. The number of eyes cast upon your billboard, for instance, the residential or shopping areas where flyers will reach your target group, or the choice of candidates for cold calling are among the critical factors for successful direct marketing activities.

Traffic flow and density, local buying (purchasing) power, as well as public transport stops for bus, rail, subway, urban rail, taxi, ship and ferry are amongst the decisive factors. Furthermore we offer a complete range of data to help you accurately pinpoint the target groups of your direct marketing:

  • GfK Financial Market Data: this is strategically vital information when it comes to marketing and sales decisions. The financial market data are available at all regional levels from district to street section and offer you optimal support in the planning and management of sales and customer support via head office, branch office or field staff.
  • Buying (Purchasing) Power Indices are essential data for your sales or site planning. These include, for instance, local income and buying power. Additional data are available covering apartment rental prices in the respective region, infrastructure and sales details. Using the buying (purchasing) power indices you are also able to judge whether demand and buying disposition exist for your products and services.
  • Address Data: DDS can of course provide you with address data of all descriptions, composed according to a wide variety of aspects such as sector or employee head-count. In addition to the regular information we are also able to deliver the address data geocoded, in other words in a form that can be graphically displayed. If required we can also further process the data for individual applications. Our collaboration with reliable, recognized partners combined with the use of geographic IT systems can therefore result in considerable cost and time savings for you.

DDS can provide you with all the data you require for effective direct marketing operations. From digital maps to customized data, to tools and software – and of course the entire data package including introduction and training, if required.



 

Free test data
In our download area you find free test data of more than 20 DDS products.

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