KNOW-HOW / ADDRESS ENHANCEMENT

ADDRESS ENHANCEMENT

Whether you maintain address data yourself, via your CRM system, for example, and have geocoded with the MapUse geocoder, or whether you use address data from a data package provided for instance by DDS: You can respond to your customers' needs with even greater focus and individuality if you enhance your addresses.

  • We offer enhancement of addresses with extensive social-economic or demographic data that provides valuable insights for customer retention or acquisition.
  • Depending on the origin and structure of your addresses, we can put an abundance of additional information together for you, e.g. age or type of buildings, household structure, demographic attributes of the residents extending from age and gender to nationality and level of education, household income and purchasing power, residential area and building use, or allocation to specific consumer groups based on phase of life, affluence and consumer habits.
  • Thus you not only have the key elements for even more effective customer acquisition or sales planning, you can also respond to your existing customers with significantly greater focus and increase customer loyalty as well as follow-on business.

We would be pleased to consult with you with regard to enhancing your address data for your specific objectives, on request.



 

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