The AZ DEUTSCHLAND-RASTER supplies a pure area-based regional division. Thus it is primarily suitable for long-range market evaluations regardless of the changes in administrative or postal boundaries.
The raster cells are available in six levels from the macro range of 10x10 kilometers to the total of more than 23 million 125x125 meter cells. Extensive data sets for demography, purchasing power and geographical characteristics are available for each raster level.
Evaluations on the detail level can be easily combined with multi-regional evaluations due to unique allocation to the next higher level.