Previous Newsletter: Discover your potential business customers are located

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DDS is now offering business analysis data not just for Germany, but for all European countries. The new data show where companies are based – sorted by economic sector, number of employees or revenue.

"The business analysis data for the whole of Europe, now included in our range, are an excellent foundation for visualising the economic structure of a particular area", explains DDS expert Andreas Lehr. "Anyone looking to acquire new business customers or plan new locations can find answers to their main questions using these data: how many companies are there in a particular sector or of a particular size in my target region?" It is particularly gratifying that these data are now available for all European countries, not just Germany, as many companies in the B2B sector are active internationally.

The database containing the international business analysis data is based on information on credit-checked and economically active companies throughout Europe. The locations were geocoded and aggregated into different area layers: from census areas or grid cells, like the DDS DATA GRID, through postcode or municipal boundaries. On the one hand, the data show the number of firms per area unit arranged by sector. This is based on the universal economic sector system with 615 economic classes, all reflected in the international business analysis data. It is therefore just as easy for users to search for equipment manufacturers as for logistics providers or agricultural companies. On the other hand, the number of companies can be shown according to membership of one of five workforce size classes or sorted into nine revenue classes.

"Just as the socio-demographic structure of the environment plays a role for B2C companies, knowing the regional or local economic structures plays a decisive role in the commercial success of B2B", comments Andreas Lehr. This is the only way to harness synergies and specialisms to create significant competitive advantages. A logistics company which transports goods from A to B for various companies can, for example, match its customer portfolio in a particular area to the economic structure there using the international business potential data and, possibly, discover unexploited potential. "That's how smart geomarketing works", says Andreas Lehr, based on his many years of experience.

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