Frequently, breakdown of the consideration according to official administrative regions is not sufficiently meaningful, particularly for marketing purposes or location analyses. Consideration of regions that are comparable according to density, structure, and in the ideal case, consumer behavior, is more effective for these purposes.
Planning of sales potential and targeting existing and potential customers for advertising purposes, are among the most important geomarketing tasks. Often this requires consideration of different spatial levels.
The most important of which are:
The KGS14PLZ dataset combines the official structure (KGS) and the postal structure and supplements them by adding a detailed level with an average of 400 households. Thus a uniform, detailed regional structure is produced, the KGS14PLZ. With over 100,000 area units in Germany, this regional key is particularly homogeneous and detailed, however it is also easy to handle.